Pecunity — Case Study | Japheth's Portfolio

01

Overview

Pecunity is a decentralized finance protocol focused on automated, cross-chain passive income strategies. I joined during its early stage when it was still operating as OctoDeFi and contributed through its rebranding and growth phase.

My work spanned community management, campaign coordination, and growth strategy — helping the project establish a credible, engaged community at a critical stage of development.

02

Challenge

Low Discord engagement and an inactive member base with little daily activity
Limited campaign participation across Zealy and social platforms
Weak X (Twitter) visibility during key presale and launch windows
Operational gaps in campaign coordination and task management
Early-stage structural challenges compounded by a full rebranding transition from OctoDeFi to Pecunity

03

Action

Designed engagement loops that achieved 90% consistent participation across campaign activities
Built and executed onboarding flows that converted new users from initial curiosity into active community members
Coordinated campaign execution simultaneously across Discord, X, and Zealy — driving structured task participation and cross-platform visibility
Drove organic ecosystem awareness through structured conversations and consistent social promotion
Supported the full OctoDeFi → Pecunity rebranding transition with community messaging and continuity
Sustained engagement momentum throughout campaign cycles, keeping participation active during growth phases and presale windows

Campaign Metrics

1.5k → 4k+

X followers grown through structured engagement campaigns

500 → 3k+

Telegram community members, with 500+ active before presale

+237%

Zealy participation growth within 7 days of campaign launch

800 → 6k+

Zealy participants scaled across the campaign period

04